This research was carried out to explore men who have sex with men's (MSM) attitudes and beliefs on HIV materials and the underpinning messages as a means of influencing or challenging sexual behaviour amongst (MSM) in terms of:
raising awareness of HIV status
reducing (or eliminating) frequency of unprotected anal intercourse
encouraging HIV testing and re-testing
promoting regular/six monthly sexual health check ups.
This research has informed a campaign and resources which support the implementation of Action 8 of the HIV Action Plan (2009-2014).
Date: 24 May 2010
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http://www.healthscotland.com/documents/4213.aspx