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HIV Communications Attitudinal Research summary report

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kevinkelleher
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HIV Communications Attitudinal Research summary report
Posted on: May 22 2010, 11:16 am

This research was carried out to explore men who have sex with men's (MSM) attitudes and beliefs on HIV materials and the underpinning messages as a means of influencing or challenging sexual behaviour amongst (MSM) in terms of:

raising awareness of HIV status
reducing (or eliminating) frequency of unprotected anal intercourse
encouraging HIV testing and re-testing
promoting regular/six monthly sexual health check ups.

This research has informed a campaign and resources which support the implementation of Action 8 of the HIV Action Plan (2009-2014).
Date:   24 May 2010
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English language version

http://www.healthscotland.com/documents/4213.aspx
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